Journal of Industrial and Systems Engineering

Journal of Industrial and Systems Engineering

The impact of organizational learning on sustainable competitive advantage about the mediating role of cultural intelligence and artificial intelligence adoption

Document Type : Research Paper

Author
Parvaneh Zeraati Foukolaei
Department of Management, Jouibar Branch, Islamic Azad University, Jouybar, Iran
Abstract
In today's competitive banking sector, artificial intelligence (AI) and cultural intelligence (CQ) play crucial roles in enhancing organizational learning and achieving sustainable competitive advantage (SCA). This study investigates the impact of organizational learning on SCA, considering the mediating roles of AI adoption and CQ in Mehr Iran Banks, Sari. This applied, analytical-survey research employs structural equation modeling (SEM) using SPSS 25 and Smart PLS. Using simple random sampling, 169 employees were selected from a population of 300. Data were collected via four structured questionnaires through library and field studies. Findings confirm that organizational learning significantly enhances SCA, with AI adoption and CQ acting as mediators. Moreover, AI and CQ improve decision-making speed and service quality, enabling banks to adapt to dynamic market conditions.
Keywords
Organizational learning
sustainable competitive advantage
artificial intelligence adoption
cultural intelligence
Subjects
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Journal of Industrial and Systems Engineering
Volume 17, Issue 1 - Serial Number 1
Winter 2025
Pages 122-130

  • Receive Date 18 February 2024
  • Revise Date 14 April 2024
  • Accept Date 27 June 2024