Abdallah Alalwan, A. (2018). Investigating the impact of social media advertising features on customer purchase intention, International Journal of Information Management, Vol. 42, PP: 65-77.
Acharjee, S., Panicker, A. T. (2023). Trust levels in social networks, Heliyon,
Volume 9, Issue 9, September 2023, e19850.
Ahmadi, A., Ahmadi, D. (2021). Factors affecting the increase of click-through rate and users' trust in personalized online advertisements, Journal of international business administration, 4(1), 91-110.
Aeron, P, Jain, S, Kumarc, A. (2019). Revisiting Trust toward E-Retailers among Indian Online Consumers, JOURNAL OF INTERNET COMMERCE, No. 1, PP: 45-72.
Al-Khalaf, E and Choe, P. (2019) Increasing Customer Trust Towards Mobile Commerce in a Multicultural Society: A Case of Qatar, Journal of Internet Commerce, Vol. 19, No. 1, PP: 32-61.
Aibaghi Esfahani,S ,Ebrahimi,E, sheikh, R. (2020) .Innovative Culture, Provides Improvement of Organizational Learning by utilizing internal branding (Research in Iran’s Oil Industry), Journal of Innovation and Value Creation, 17 (9), 69-84.
Ali, M and Park, K. (2016). The mediating role of an innovative culture in the relationship between absorptive capacity and technical and non-technical innovation, Journal of Business Research.
Aiken, K. Damon. M, Robert. S-C L, Ben. F, Richard. Osland, G. (2007) Dimensions of Internet Commerce Trust, Journal of Internet Commerce, Vol. 6, No. 4, PP: 1-25.
Ansari, F and Jodan, M. (2020). Online marketing versus offline marketing (advantages and disadvantages), specialized scientific quarterly of new research approaches in management and accounting, Q5, No. 58, pp. 94-86.
Andreassen, T-W. and Streukens, S. (2009). Service innovation and electronic word-of-mouth: is it worth listening to?, Managing Service Quality, Vol. 19, No. 3, PP: 249-265.
Bayad, J. A. (2021). Assessing (The impact) of advertisement on customer decision making: Evidence from an educational institution, Aflak for science journal, , Vol. 6, No. 1, PP: 425-439.
Bakhtiari bastaki,, S., Ghafari ashtiani,, P., Hamidizadeh,, A., & Sanavi Fard,, R. (2021). Modeling Factors Affecting Perceived Deception of Advertising in Social Networks with a Structural-Interpretive Approach. Business Intelligence Management Studies, 9(34), 273-302.
Barakat, S and El Sheikh, A. (2010). TRUST AND USER ACCEPTANCE OF MOBILE ADVERTISING, European, Mediterranean & Middle Eastern Conference on Information Systems, PP: 1-9.
Bibi, A., Hussain, Z., Khan, F., and Maqsood, A. (2017). “Quantitative evaluation of security and privacy perceptions in online social networks: a case study,” in 14th International Bhurban Conference on Applied Sciences and Technology, IBCAST 2017 (Islamabad: Institute of Electrical and Electronics Engineers Inc.), 425–433.
Brodie, R.J., Ilic, A., Juric, B., & Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, 66)8(, 105–114.
Bohler, Jeffrey. R. Drake, John. (2017). Building Trust through Social Networking, Twenty-third Americas Conference on Information Systems, No. 23, PP: 1-10.
Castells, Manuel. (2009). Communication power. Oxford: Oxford University Press.
Chang, Y., Hong, F. and Lee, M. (2008) A System Dynamic Based DSS for Sustainable Coral Reef Management in Kenting Coastal Zone, Taiwan. Ecological Modelling, 211, 153-168.
Clement, J., (2019). Social media - Statistics & Facts [WWW Document]. URL
https://www.statista.com/topics/1164/social-networks/
Dahlen, M. (2005). The medium as a contextual cue - Effects of Creative Media Choice, Journal of Advertising, 34 (3), 89.
Danias, K and Kavoura, A. (2013). The role of social media as a tool of a company’s innovative communication activities, THE MA£OPOLSKA SCHOOL OF ECONOMICS IN TARNÓW RESEARCH PAPERS COLLECTION, VOL. 23, No. 2, PP: 75-83.
Dabbous, A. Barakat, K A. Merhej Sayegh, M. (2020). Social Commerce Success: Antecedents of Purchase Intention and the Mediating Role of Trust, JOURNAL OF INTERNET COMMERCE, PP: 262-297.
Davison, K. (2019) Early Modern Social Networks: Antecedents, Opportunities, and Challenges, The American Historical Review, Vol. 124, No. 2, PP: 456–482.
Devries, E. L. E. (2019). When more likes are not better: The consequences of high and low likes-to-followers ratios for perceived account credibility and social media marketing effectiveness. Marketing Letters, 30, 275–291.
Dutta, N and Bhat, A. (2016) Exploring the Effect of Store Characteristics and Interpersonal Trust on Purchase Intention in the Context of Online Social Media Marketing, Journal of Internet Commerce, Vol. 15, No. 3, PP: 239–273.
Eneizan, B. A, Ghabash Mohammed. Alhamzah, A. Anas, S.A. Odai, E. (2019). Customer Acceptance of Mobile Marketing in Jordan: An Extended UTAUT2 Model with Trust and Risk Factors, International Journal of Engineering Business Management, Vol. 11, PP: 1-10.
Forrester, J. (1958) Industrial Dynamics: A Major Breakthrough for Decision Makers. Harvard Business Review, 36, 37-66.
Gary, M.S. (2005). Implementation strategy and performance outcomes in related diversification. Strategy. Manag. J. 26, 643–664.
Ghafourian Shagerdi, A, Daneshmand, B, Behboudi, O. (2017). The Impact of Social Networks Marketing toward Purchase Intention and Brand Loyalty, Modern Marketing Research Quarterly, 7(3), 175-190.
Ghajari, H., & Naghavi, A. (2020). Factors affecting on employment in internet advertising businesses; Digital marketing. Interdisciplinary Studies in Humanities, 13(1), 125-149.
Giri, D., and Vats, A. (2019). “Social media and disaster management in india: scope and limitations,” in Advances in Science, Technology and Innovation (Cham: Springer Nature), 349–356.
Green W. and Ciley R, (2014), The field of radical innovation: making sense of organizational culture es and radical innovation, Industrial marketing management, Vol.43, PP.1343- 1350.
Guillou, L, Grandin, A, Chevallier, C. (2021) Temporal discounting mediates the relationship between socio-economic status and social trust, R. Soc. Open Sci, Vol. 8, No. 6, PP: 1-14.
Gordon, R. B. Kinshuk, J. Katona, Z. Narayanan, S. Shin, J. Wilbur, C. K. (2020). Inefficiencies in Digital Advertising Markets, Journal of Marketing, Vol. 85, No. 1, PP: 7-25.
Hutter, K., & Hoffmann, S. (2014). Surprise, Surprise. Ambient Media as Promotion Tool for Retailers. Journal of Retailing, 90(1), 93–110.
Ioanid, A. Deselnicu, D-C, Militaru, G. (2018) The impact of social networks on SMEs’ innovation potential,Procedia Manufacturing, Vol. 22, PP: 936-941.
Jane M., C, Mathilde, M. Roland, B, Anna P., N. (2013). A large-scale longitudinal study indicating the importance of perceived effectiveness, organizational and management support for innovative culture Social Science Medicine, 119-124.
Karimi Alavijeh, M. R., & Bakhshi, M. (2017). Determining Influential Users in Social Networks (The Case of: Word of Mouth on Digikala Company Instagram Page). Journal of Information Technology Management, 9(3), 587-612.
Kamran, F., Ghiyasian, A., & Akhtar Mohagheghi, M. (2018). The amount of social trust on advertisements of online social networks. Social Research, 10(38), 10-23.
Karimi Alavijeh, M. R., & Bakhshi, M. (2017). Determining Influential Users in Social Networks (The Case of: Word of Mouth on Digikala Company Instagram Page). Journal of Information Technology Management, 9(3), 587-612.
Keshtkar, M., & Pourmazaheri, S. (2019). Examining and Understanding the Impact of Social Networks on Social Innovation. Scientific Journal of Strategic Management of Organizational Knowledge, 1(3), 117-145.
Khalili ardakani, M. A., Arvin, B., & tavassoli farsheh, F. (2017). Social Trust and its Related Factors (Survey of Youth in Mashhad). Social Sciences, 24(76), 111-144.
Khaniki, H., Kia, A. A., & Mir, S. (2016). The role of telegram's advertisements (a social network) in ensuring readers to purchase goods. News Science, 5(18), 11-58.
Killian, G. & McManus, K. (2015). A marketing communications approach for the digital era: Managerial guidelines for social media integration. Business Horizons, 58(5), 539-549.
Khosroshahi, G., & Ghadami, N. (2020). Social Environment as One of the Factors Causing Offense and Its Impact on the Lifestyle (with an Emphasis on Virtual Social Networks). Journal of Legal Research, 18(40), 389-410.
Kumari, S. (2019). Impact of ICT and social media on society. J. Emerg. Technol. Innov. Res. 6, 406–408.
Koranteng, F.N.,
Wiafe, I.,
Katsriku, F.A. and
Apau, R. (2023), "Understanding trust on social networking sites among tertiary students: An empirical study in Ghana",
Applied Computing and Informatics, Vol. 19 No. 3/4, pp. 209-225.
https://doi.org/10.1016/j.aci.2019.07.003
Kridera, S.; Kanavos, A. (2024). Exploring Trust Dynamics in Online Social Networks: A Social Network Analysis Perspective.
Math. Comput. Appl,
29, 37.
https://doi.org/10.3390/mca29030037
Lam, L. Nguyen, P. Tran, K. (2021). The Relation among Organizational Culture, Knowledge Management, and Innovation Capability: Its Implication for Open Innovation, J. Open Innov. Technol. Mark. Complex, Vol. 7, No. 66, PP: 1-16.
Liu, Y.; Wang, B. (2022). User Trust Inference in Online Social Networks: A Message Passing Perspective. Appl. Sci, 12, 5186.
López, M., Sicilia, M., & Moyeda-Carabaza, A. A. (2017). Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness. Internet Research, 27(1), 21–51.
Lou, C and Yuan, S. (2018). Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on social media, Journal of Interactive Advertising, Vol. 9, No. 1, PP: 58-73.
Miczka, S. and Größler, A. (2010), "Merger dynamics: Using system dynamics for the conceptual integration of a fragmented knowledge base", Kybernetes, Vol. 39 No. 9/10, pp. 1491-1512.
Mohaghar, A., Jabbarzadeh, Y., amoozad mahdiraji, H., & mokhtarzadeh, N. (2013). Analysing Iranian Industry Behavior by Using Dynamic Systems Modeling. Industrial Management Studies, 11(28), 1-19.
Omotosho, M. O. (2019). Information revolution and growing power of communication: a foundation of new diplomacy. Jadavpur J. Int. Relat. 23, 142–157.
Pang, J Ho. & Choy, C. (2020). Content marketing capability building: A conceptual framework. Journal of Research in Interactive Marketing.
Raghubansie, D. A and El-Gohary, H. (2021). Digital Advertising Creative Processes and Innovation in UK SME Advertising Agencies: An Empirical Investigation of Viral Advertising, Scientific Journal for Financial and Commercial Studies and Researches, Vol. 2, No. 2, PP: 75-116.
Safaie, N and Atefyekta, H. (2020). Investigating the Effect of Social Dependency on Customer Trust in Social Networks, New Marketing Research Journal, 9(4). 55-76.
Samsam Shariat, S. M. R; Atashpour, S H; Kamkar, M. (2016). Comparison of effective factors in the effectiveness of commercial advertising from the perspective of people and advertising experts, Knowledge and Research in Psychology, vol. 32, pp. 90-120.
Sabatini, F. Sarracino. F. (2019). Online social networks and trust, Soc. Indicat. Res., 142, pp. 229-260
Saeidi, S. (2020). A new model for calculating the maximum trust in Online Social Networks and solving by Artificial Bee Colony algorithm. Comput Soc Netw 7, 3 (2020).
Sanjari Nader, B., Yarahmadi, F., & Baluchi, H. (2020). The Impact of Social Network Based Brand Communities on Brand Evangelism through Strengthening Brand Trust. Consumer Behavior Studies Journal, 7 (2), 24-47.
Sheidaei, A., Eivaziheshmat, A., & Sanavifard, R. (2022). the study of Impact of Personalization of Advertisements on Online Users Shopping in Modern Society (Case Study: Instagram Social Network). Political Sociology of Iran, 5(6), 138-157.
Shirkhodai, M., shahi, M., nejat, S., & mahmudi nasab, S. (2017). The Effect of social media on Trust and Brand Loyalty Formation in the Brand Community (Case Study: The Social Network of Instagram). New Marketing Research Journal, 7(3), 107-124.
Shawky Ebrahim, R. (2019) The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty, Journal of Relationship Marketing, Vol. 19, No. 3, PP: 1-22.
Singh, P. Baruah, M. Bhattacharyya, N. (2021). A study on effect of advertisement on consumer buying behaviour in Jorhat city, The Pharma Innovation Journal, Vol. 10, No. 6, PP: 281-285.
Sterman, J. (2000). Business Dynamics: Systems Thinking and Modeling for a Complex World. Boston: Irwin/McGraw-Hill.
Tao, Z. (2010) Scenarios of China’s Oil Consumption Per Capita (OCPC) Using a Hybrid Factor Decomposition-System Dynamics (SD) Simulation. Energy, 35, 168-180.
Thabit, S., LianShan, Y., Tao, Y., Abdullah, A. L.-b. (2022). Trust management and data protection for online social networks. IET Commun. 16, 1355-1368.
Trachuk, T. Vdovichena, O. Andriushchenko, M. Semenda, O. Pashkevych, M. (2021). Branding and Advertising on Social Networks: Current Trends, IJCSNS International Journal of Computer Science and Network Security, Vol. 21, No. 4, PP:178-185.
Trivedi, J and Sama, R. (2019). The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective, Journal of Internet Commerce, PP: 103-124.
Turkle, Sherry (2012). Alone Together: Why We Expect More from Technology and Less from Each Other, Basic Books; 1 edition.
Van Dijk, Jane A.G.M. (2012). The Network Society, SAGE Publications Ltd; Third Edition.
Verma, A. (2021). understanding impact of media engagement on advertising acceptance and value within mobile social network in Indian millennials, IT in Industry, Vol. 9, No.1, PP: 1343-1352.
Wang, Y. and Zhang, X. (2001) A Dynamic Modeling Approach to Simulating Socio-Economic Effects on Landscape Changes. Ecological Modelling, 140, 141-162.
Yumitro G, Febriani R, Roziqin A and Indraningtyas A (2023). Bibliometric analysis of international publication trends on social media and terrorism by using the Scopus database. Front. Commun. 8:1140461.
Zakeri Hamane, R., Azam Azade, M., GHaziNejad, M., & Bastani, S. (2020). Qualitative Study of Users’ Sense of Online Security in Social Networks. New Media Studies, 6(21), 141-178.
Zargar. M. (2018). Presenting a Dynamic Model for Formulating Horizontal Strategy in Multi-Business Firms. Industrial Management Studies, 16(51), 301-328. doi: 10.22054/jims.2017.15909.1562
