Journal of Industrial and Systems Engineering

Journal of Industrial and Systems Engineering

Quantitative Analysis of Indicators of Competitive Advantage and Development of Iranian Banks (Case Study of Sepah Bank Branches in Tabriz)

Document Type : Research Paper

Authors
Department of Industrial Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran
Abstract
Social capital is one of the new concepts raised in economic, political, and social surveys of developed countries and societies. Social capital is also of great importance for the banking industry. Social capital deals with unity, national cohesion, and solidarity in a bank; therefore, it is very important in communication capacities of a society. Social capital results into more benefit from physical capital and human capital, leading to increasing the capacity of a bank through the promotion of cooperation between individuals and social institutions. Therefore, it can be said that social capital is considered as a spiritual dimension of the bank. For this reason, it is very important to analyze key indicators for the growth of competitive advantages in banks. In this research, an attempt is made to extract and evaluate the most important parameter of development and competitive advantage in Iranian banks using the literature review and the opinions of experts working in the banking industry. A fuzzy nonlinear hierarchical analysis method is used in order to perform a quantitative analysis. The results suggest that the empowerment of employees is the most important indicator of development and competitive advantage for the country's banks. Therefore, the development of human resources should always be the first priority of banks.
Keywords
Subjects

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  • Receive Date 05 February 2024
  • Revise Date 08 April 2024
  • Accept Date 08 June 2024