Pricing strategy and return policy of one-echelon green supply chain under both green and hybrid productions

Document Type: Research Paper

Authors

1 University of Tehran

2 School of Industrial Engineering, College of Engineering, University of Tehran, Tehran, Iran

Abstract

In this paper,we investigate the pricing and return policy issueof one-echelon green supply chain, contain a manufacture who produces two type of products: green and non-green products. These products have a same functional but in selling price and environmentally issues have different effects. Also we consider return policy for both products that can stimulate the customer valuation. We develop and analysis models of pricing strategy and return policy in both green production and hybrid production modes. System performance in both hybrid and green production mode are studied, and the return policy and its effect on these production modes in supply chain are investigated. The optimal solutions are derived and several numerical examples and sensitivity analysis are performed to demonstrate the applicability of the developed model and solution method.

Keywords

Main Subjects


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