TY - JOUR ID - 7411 TI - Introducing a mathematical model in supply chain with adding trust flow JO - Journal of Industrial and Systems Engineering JA - JISE LA - en SN - 1735-8272 AU - Esmaeili, Somayeh AU - Makui, Ahmad AU - Hafezalkotob, Ashkan AD - Department of Industrial Engineering, Islamic Azad University, South Tehran Branch, Tehran, Iran AD - Department of Industrial Engineering, Iran University of Science and Technology AD - Industrial Engineering department, South branch of Azad University, Iran Y1 - 2014 PY - 2014 VL - 7 IS - 1 SP - 80 EP - 103 KW - Newsvendor problem KW - Computational Trust model KW - Stackelberg game KW - Trust KW - Supply chain DO - N2 - These day, supply chains (SCs) have become more and more complicated and have extensively expanded and due to these complexities, the supply chain management (SCM) has encountered several uncertainties, and, as a result, trust and assurance between members in SCs has become essential for a successful SCM. Although trust is an inevitable component in nearly all fields in SCs, like cooperation, coordination and management. As Trust increases the sense of security among members and cuts back on the losses, this research attempts to introduce a mathematical model that is able to utilize trust as a main element in a two-echelon SC. Defining trust is difficult since it is analyzed from different perspectives, and it is used in a wide range of situations. Therefore, the aim of this study is to propose an appropriate definition for this concept according to SCs, and to present a two-echelon SC, including a retailer and a supplier. The supplier and the retailer play Stackelberg game in newsvendor framework. The order quantity and stock, as the best sections for proposing the definition of trust, is developed for retailer and supplier. In addition, Beta model is presented for calculating trust and finally in order to verify the quality and efficiency of the proposed model, a numerical example is also offered. UR - https://www.jise.ir/article_7411.html L1 - https://www.jise.ir/article_7411_8d4b3eead74ab4dbbba9a5ecef426564.pdf ER -