Journal of Industrial and Systems Engineering

Journal of Industrial and Systems Engineering

Subjects = Quantitative Marketing Models
Number of Articles: 4

Presenting a Framework for Improving the Online Platform Customers’ Credit Shopping Experience (BNPL)

Articles in Press, Accepted Manuscript, Available Online from 28 October 2025

Marzeieh Eshtiaghi, Nabi Allah Dehghan, Faranak Khodayari

Redesigning Customer Engagement through Blockchain in Digital Marketing

Volume 17, Issue 1, Winter 2025, Pages 182-192

Pegah Nooraei pour

The Role of Influencer Marketing on social media in Shaping Purchase Intention

Volume 17, Issue 1, Winter 2025, Pages 193-203

Ali Mesrian, Mohammad Ghamardoust

Journal of Industrial and Systems Engineering

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