Journal of Industrial and Systems Engineering

Journal of Industrial and Systems Engineering

Keywords = Purchase Intention
Number of Articles: 2

Artificial Intelligence-Driven Personalization and Its Effects on Consumer Behavior

Volume 18, Issue 1, Winter 2026, Pages 42-56

parvaneh zeraati foukolaei

The Role of Influencer Marketing on social media in Shaping Purchase Intention

Volume 17, Issue 1, Winter 2025, Pages 193-203

Ali Mesrian, Mohammad Ghamardoust

Journal of Industrial and Systems Engineering

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